If I said the words “Luis Figo”, “non-alcoholic beer”, “street” and “drinkers”, how would you pin the four together?
Has the former world player of the year got himself into a sticky street fight after a gaggle of English hoodlums mocked him for drinking alcohol-free booze? Has he started a campaign to push the zero percent stuff onto trampy bastards out on the piss all night?
No, he’s actually decided to gang together with a group of non-alcoholic beer drinkers to take on a team of “football stars” headed by Rui Costa in a game of street football.
More precisely he’s been paid by Sagres Zero to promote their latest libation, and it could be one of the games of the season here in Portugal.
Rui Costa’s side is yet to be confirmed, and Figo’s side will be made up of the faux-boozers who find and bother to text in the winning codes from their bottles.
It’s all happening in Belém, a 10-minute train ride from central Lisbon, on June 6th. There will be a 4,000-seater street stadium to accommodate the no doubt sober spectators and if the game degenerates to Liga Sagres standards you can gaze over Lisbon’s River Tejo instead.
So, if you’re after summer sun, soccer, Sagres, or just an excuse to increase the size of your carbon footprint by flying to Lisbon, what better opportunity could there be than this?