A club's sponsor can say as much about the club as its fans, stadium or league table position.
Everyone wants to be sponsored by a reputable company known for their class and reliability.
Arguably Arsenal fall into this category. Fly Emirates is the largest Middle Eastern airline in terms of revenue and was voted the fifth best airline in the world by Skytrax, who know all about stuff like that.
Ditto Chelsea, who have the name of the world's largest conglomerate, Samsung, plastered across their shirts.
But what if you're not able to get one of these big companies to graffiti themselves all over your shirts...and stadium, and programs, and website, ad nauseam?
What if you're Portsmouth and you run out at three o'clock every Saturday with Jobsite on your rippling chest.
Do you stink of unemployment and the inevitable financial hardship that comes with it? Are you riddled by fears of slipping below the poverty line into a place populated by has-beens? Do you attract horrible, smelly players like shit attracts flies?
Well, yes you do.